LocalEdge Media

What is Media Buying and Do I Need it?

Media Buying is more than purchasing television, radio, outdoor, newspaper or magazine advertising. Effective media buying through LocalEdge gives your business an edge through understanding who your audience is, how to find them, and optimizing how to reach them effectively within your budget.

Media advertising can strengthen your brand, introduce new products or drive a specific and measurable response for a promotional campaign. Depending on the goals of an advertising campaign, adding LocalEdge's media buying services to the mix can play a crucial role in delivering better ROI.

How are you doing it today?

We don't, it's too expensive
The perception that Media Buying is too expensive is incorrect. Our media buyers have many existing relationships with various media outlets. These relationships allow us to negotiate better prices and added value (free stuff).

We do it ourselves
While many businesses do it themselves they might not know what they are or are not getting. Just because it is the "best price" doesn't mean it is the "best value." LocalEdge Media Buying invests thousands in the technology to help us know not just what the media did, but what we expect it to do, and what you should pay for it. Typically "do it yourselfers" rely on the media to tell them what it is worth, which results in overpaying for results. Simply put, LocalEdge Media Buying can help you get you more bang for your buck. In the end we can offer suggestions to avoid some common pitfalls like:

Using Network Television when the coverage is too large for a campaign
Using Cable Television advertising because it is a lower cost but actually, you are paying more to reach your audience.
Not using enough radio stations for effective reach of a target audience
Advertising on highway billboards, when bus side advertising could bring better results
Placing a few ads in a local newspaper, when two weeks of radio advertising can be purchased for the same amount of money

We use a local ad agency
Is your agency transparent in their services? Do you understand completely what you pay for? With our reporting you will know precisely where you dollars are spent. You will see all agency level specials and discounts passed on to you, the client. It is not uncommon to find that 10 to 20% of a media buying budget is going to administrative services. Local Agencies can be great for creative, but the media buying may be an afterthought of the process and that can make or break an effective marketing campaign - we are the experts at this critical stage of the process.

We are committed to deliver a better ROI for your advertising efforts by providing carefully weighted plans, transparent reporting, and excellent customer service. LocalEdge Media Buying invests in the platform to know what the ratings are, have been and estimate what they will be, so you pay the right amount.

We buy advertising through national franchise/dealer group...
It never hurts to check the efficiency of your current advertising plan. Are you reaching your target audience or is your reach beyond your customer base? Are you appearing in the medium that brings the best return on investment? Are you paying "book rate" for the media when you should be paying 20%-40% less based on negotiated rate?

Give us the opportunity to take a look, typically we find ways it can and should be done better. We work with franchise groups all over the nation. We may surprise you by bringing you a better offer and plan to get you more business with your same advertising budget. We go the extra mile in talking to nearly every station we buy from. This takes time, but doing it right typically does.

What Makes us different?

Relationships - LocalEdge Media Buying starts by understanding your business, your audience, what you've done that has worked and not worked. Our team understands our clients business and is vested in getting you a better return from your media buying efforts. LocalEdge Media Buying not only forms a relationship with the client, but also works to develop a relationship with the media in your market so we can obtain the best value for your budget.

Experience - Over 30 years of combined experience working with local, regional and national brands. At LocalEdge Media Buying we are passionate about this marketing model and know what a difference passion and expertise can make in developing and executing an effective campaign.

Service - From understanding your business to analyzing past buys to auditing what you've done, LocalEdge Media Buying gives you the insights so you understand what has worked and what can work better. We not only structure the buy, but in many cases audit the buy to make sure the reach received is what was expected and secure make goods when short.

Cost - we are paid from the media companies and offer full transparency. You will know how much of your budget goes to media and how much to LocalEdge Media Buying. We don't charge administrative fees for calls, copies or faxes. If you are doing it yourself you will typically find savings through securing better rates for reaching your audience by using LocalEdge Media Buying Services. If you are using another agency, you will typically experience savings through our efforts to negotiate direct with stations and using our investment in technology to know what media we should and should not pay for.

Print and Online Yellow Pages

Yellow pages have been a staple for many businesses marketing model. But the changing landscape and usage trends result in a media in flux. LocalEdge can help regional and national businesses keep up with the ever-changing directional media environment. A quality mix of both print and online yellow page advertising can result in a significant increase in calls and leads. We work with all major publishers to make sure you are getting the best ROI on your yellow page advertising. Realizing how yellow pages and search engines are used, impacts how effective your advertising investment works. LocalEdge is uniquely positioned to manage both areas, allowing for clients to shift budget based on actual results.

Can an Ad Agency Make a Difference?

Placing ads yourself?
Among advertising media, Online and Print Yellow Pages continue to bring two of the highest returns on investment. Yellow Pages advertising serves as an anchor for any Marketing Campaign. With the yellow pages, your contact information is readily available, no matter which advertising channel prompted potential customers to contact you.

With an average of at least 3 publishers with varying coverage of your area, Yellow Pages advertising can become a trap for poor investments. Let us demonstrate how you can get an Edge on your yellow pages investment and use yellow pages to fit your marketing goals and bring the best ROI.

Using a regional or national CMR to place your ads?
The reason we have primary care physicians in addition to the specialists is that they can see the big picture, and manage our health as a whole. Like a primary care physician, LocalEdge is able to manage your advertising campaign on a broader scale than just overseeing your print and online yellow pages.

A crucial advantage to consider while comparing the services you receive now from your CMR is transparency. With LocalEdge you will know exactly where your money is spent - no vague charges, no hidden fees. For a free consultation, reach one of our representatives today.

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