LocalEdge Media

LocalEdge works with the 4 largest search engines, representing 95% of search traffic...

Google AdWords Authorized Reseller Yahoo! Strategic Local Ambassador Microsoft AdCenter

What is SEM?

Search Engine Marketing (SEM) or "paid search" is the process of getting your business seen and selected on the internet. When a person conducts a search on say, Google, the search engine provides the "searcher" a Search Engine Results Page (SERP). On this page you find both organic results (what the web crawler brings you) and sponsored/paid results (businesses bidding on that particular keyword). Your sponsored results are often found on the right side of the SERP and sometimes at the top. Organic listings on the other hand are found in the middle portion of the SERP.

Making sure your business is found when people are searching your desired keywords is not as easy as it may seem. LocalEdge uses both technology and experience to make sure you are seen in the areas where you are most likely to be selected.

New to SEM?

According to research, there are approximately 180 million searches per day on the Internet. In fact, 80% of Americans under the age of 65 are online. That's why so many companies are moving their marketing dollars to the Internet. What is your business doing to reach this fast growing market?

We make it easy to maintain a presence on the 4 major search engines. We help you choose keywords and phrases, we bid on your behalf for those keywords, we optimize your results so your are more likely to be chosen when potential customers see your listing and we stay in contact with you to make sure everything is going the way you had expected. The LocalEdge SEM model combines technology and touch, deploying a campaign analyst who is responsible to monitor and make adjustments to your campaign to optimize performance - across all 4 major search engines.

We can make changes anytime and ensure your business is getting the traffic you expect out of your SEM campaign.

Doing SEM Yourself?

When you're doing your own SEM, it's hard to determine what's working and what's not. Are you on the right search engines? How many search engines do you need? Do you have the most responsive keywords? Are you overpaying for keywords and would less expensive ones deliver more efficient results? Are your clicks turning into calls? Many of LocalEdge's customers use to do it themselves but have discovered a greater ROI by utilizing LocalEdge. Some of the top reasons:

Ability to manage across all 4 major search engines - doing it yourself means you just have to do the work 4 times, LocalEdge's technology allows for us to place your business on all 4 major engines.
Capture more traffic - this is critical because the local search space is much more fragmented than the general search space resulting in more leads from engines two through four.
Lower Cost Per Click (CPC) and increased Return on Investment (ROI) - by placing on other engines we can lower the average CPC increasing the overall return. In addition since many local SEM advertisers only place on the top engine the competitive landscape on others can create for a higher conversion.
Tracking Performance - typical SEM analytics stop tracking at the click and LocalEdge's technology tracks clicks, calls, e-mails. Our focus is on contacts which results in good business leads and ROI.

Give us the opportunity to review what you are currently doing on your own and see if we can do better. You are the expert at running your business. Don't waste your time trying to figure out SEM, let us do the heavy lifting and you do what you do best... run you business.

Outsourcing SEM?

Now that you have experience using an SEM resource, its worth comparing what you're getting from your current SEM manager to what LocalEdge can offer you.

Our clients say LocalEdge's clear, real-time reporting makes a big difference. Our reports are completely transparent, so you know exactly where your dollars are going. This is critical in a true partner relationship. All companies buy a click for the same price from the search engines, but not all charge customers the same for that click. Everybody has cost for setting up a program and managing it, it is merely a question of showing those costs. At LocalEdge, we'll show you the cost of every click, show you every key word and give you all the data so you know exactly what you are paying for. We know our service is a great value, so we show you what is paid to the Search Engines and what is paid to our agency.

LocalEdge also provides you all the details you need to measure your ROI. SEM is part art and part science and while technology is great, it can not be the only component to a successful SEM campaign. This is why our customers have a highly trained expert assigned to their account so they always have a resource to answer their questions and advise them on how to improve their campaign. Your Digital Analyst is assigned to your campaign and will conduct monthly calls with you reviewing results and sharing ideas for strategic adjustments. Search Engine Marketing works best as it is optimized and adjusted. This is done most effectively through part technology and part touch. We provide you reports, but more importantly we share what we see in the data and what we feel is the best course of action.

LocalEdge customers, who had been with companies who utilize a "set it and forget it" technology model, truly understand our "edge" at LocalEdge. Their before and after results are always impressive and keep them coming back for more.

Local, Regional, National Search Engine Marketing Campaigns

SEM is popular because it gives you the opportunity to target people at various stages of the buying process; from research of the product, to pricing, to competitive choice, to where to buy. You can focus your SEM on local search customers in a particular city for instance Buffalo SEM or Niagara Falls SEO, or maybe you do business throughout a state or region such as New York SEO or New York SEM. Those are just a couple examples of how to target your local customers, there are many more. You can even appeal to customers nationwide if you like.

We use varied strategies to target customers depending on the scope of your campaign. Whether it is running a campaign in your local market, nationally, or creating a hybrid that allows corporate to focus on certain terms and allows local locations to target others, we have the capabilities to create and manage an effective solution.

What Makes Us Different?

ROI Tracking the effectiveness of your SEM campaign and the customers you obtain is the key to knowing your Return on Investment. We provide you a tracking number so you will know how many clicks turn into calls, tracking e-mail so you know what clicks have e-mailed you and reports so you know how long people were on your site. Managing an effective campaign is more than just reports. This is why we assign a Digital Analyst to review your reports and provide you with the "key learnings" and resulting strategies. Using LocalEdge's tools, technology, touch and some simple math, you will know how much your money your SEM campaign has made your business.

Service Not enough people are talking about customer service in today's market. Our customer service is what separates us from our competition. Not only do you have a local Account Manager to explain the products, but you also receive an Digital Analyst who you can call at any time to discuss your campaign and make changes. The Digital Analyst is accountable for implementing, monitoring and adjusting your campaign to optimize results and maximize performance and ROI.

Transparency With LocalEdge, there are no hidden fees or charges, our billing is completely transparent. The Managed SEM Program is based on your monthly search engine budget, with a management fee. After understanding your business and your SEM goals, your LocalEdge representative and a Digital Analyst will develop a customized and detailed proposal for you, illustrating how LocalEdge can help create more leads for your business through SEM. Every agency charges for their services. In the SEM space we all pay the same for the click. At LocalEdge we feel it is time for transparency so all businesses have an option to know exactly what they are getting and what they are paying for.

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